Humble Bumble: No need for game mechanics when loyalty is inspired

Gamification has been a bit of a buzzword in loyalty marketing for the past few years. In essence, it is a codified way of creating a chain of value-exchanges that reward ongoing interactions. Really though, it’s the content and brand that count most towards inspiring loyalty in people. Online Media Daily’s article about Humble Bumble proves the point. Loyalty doesn’t have to have anything to do with game mechanics. They’re…

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It’s not the end of fans yet

Victoria Ransom’s post on AdAge today paints a beautiful picture of how brands could speak with their most loyal customers. It’s one which I have also touted, and which is a compelling future for CRM. Unfortunately, it is far from reality. Two issues present themselves: First, privacy. It is possible – and even likely, based on today’s attitudes – that people will agree to give up some privacy in exchange…

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Pushing the privacy envelope

I really like the ideas behind the new “Google Now” service coming with Jellybean (the next Android OS). But Liz Gannes evaluation that the features will be “totally creepy and totally useful” is spot on. As we race towards presenting ever more relevant information in front of people, we are also flinging our personal privacy away with both hands. And it’s likely that none of us understand the full implications of…

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Small businesses proving value of social

The real proof that social can drive tangible value is that small businesses are picking up on the channel in droves. The very modest infographic from Radius shows the usual hotbeds of business activity are also where businesses are flocking to the social sphere. http://mashable.com/2012/06/28/states-social-small-businesses-infographic/ While you might not agree with (or even understand) the methodology used, the point is valid: lots of small businesses are tapping into social. And…

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