L5 Direct Consulting, Inc. helps brands do a better job connecting to their customers and clients through relationship marketing. People today are moving away from acquiring “things” and instead gravitating towards experiences. Brands can take advantage of this cultural trend by providing micro-experiences through communications. Even small experiences can create a feeling of relationship that encourages trust and leads to revenue.
L5 Direct’s focus is on end-to-end direct marketing communication strategy. Strategy is channel agnostic and is built on a foundation of business goals and the communications required to succeed. Business goals drive the right audience, messaging, and frequency to ensure messages are relevant and engaging. Direct marketing strategy doesn’t stand alone, but is always integrated across channels and up through the brand’s overarching marketing strategy.