Gamification has been a bit of a buzzword in loyalty marketing for the past few years. In essence, it is a codified way of creating a chain of value-exchanges that reward ongoing interactions.
Really though, it’s the content and brand that count most towards inspiring loyalty in people. Online Media Daily’s article about Humble Bumble proves the point. Loyalty doesn’t have to have anything to do with game mechanics. They’re just an artificial construct. When your product is good enough, you simply don’t need them.