Good News for Analytics Teams

Most companies see SAS and similar skills as part of the IT department, and so some of the most critical marketing tasks – understanding customers based on analysis of data – are relegated to a cost center and understaffed. A new report from eMarketer (“Big Data Has Arrived, but Executives See a Monetization Lag“, August 22, 2012)  signals a change in attitude that enterprise analytics teams would do well to…

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