Beating the Horse (or your creative control)

You know you’re in trouble when the client tells you that they don’t like their control creative, but haven’t been able to beat it in testing yet. They’re looking to you with hope in their eyes. You’re looking at their creative, which features a cartoon horse*ostensibly using the product. The product was targeted at a mostly female audience, and the image implied that they too could look as good as…

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