Why Facebook Search Will Never Replace Google

Facebook has teamed with Microsoft to create Graph Search, and they’re betting it will replace Google as the number one search provider. The premise (nicely articulated by Dave Williams in a recent AdAge post) is that by including what you say you like on Facebook into a search algorithm, searches will be better targeted to your needs. Better results will then yield more interest, ultimately dethroning Google as king of…

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Top 6 Customer Data Tips

Earlier this month at MediaPost’s Email Insider Summit, about twenty professionals gathered for a roundtable discussion to share knowledge and insights on customer data. I thought this would be a good place to share the great information that came out of that discussion. So here are the top 6 customer data tips, from our peers. Partner better with IT. It’s easy to fall into the trap of avoiding IT (after…

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