Build an Email Marketing Program from Scratch in 6 Steps

Originally printed on the Only Influencers blog. Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with. Attrition programs are hard to build, just like any other program, and our fabulous…

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Skunkworks Direct Marketing

YouTube is fantastic for inspiration. I was trolling through in a moment of procrastination, and landed on an old commercial for a B2B marketing giant.  It was a rebranding campaign, and there was absolutely no way for anyone watching the commercial to contact the company for more information.  What a loss. That’s not unusual, even these days. There is something about having a dedicated sales force that makes even good…

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