Coming explosion in mobile payments equals opportunities for marketers

According to eMarketer, people are going to whip out their phones instead of their wallets more and more over the next few years. With triple-digit-percent increases projected every year between now and 2016, this has the makings of a sea change in customer behavior. Here are three points to act on so you’ll be ready for the mobile explosion: People who pay with mobile will expect transactional communications to follow…

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Sign up for Text Messages from Pottery Barn Kids

Just when I had nearly given up on SMS marketing, here’s an invite from Pottery Barn Kids to join their program. It’s especially interesting because PBK targets the ever-popular and ever-busy mom demographic. Of course I signed up. I did it online just to see what extras they’d ask me to provide, and of course they asked for full name, email and zip as well. No surprise there – and…

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Are Foursquare’s “local updates” a smart move for local businesses?

Foursquare is rolling out “local updates” to it’s service. These allow businesses to more proactively offer deals on the service. But is it a smart idea for local businesses? This is a long-standing debate about which customer segments should receive the best deals. Do you reward your best customers with a deal? Or by doing that are you giving up revenue, since your loyal customers would have spent with you…

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Ads creeping into mobile messaging

MediaPost announced today that Mogreet is putting video ads into MMS messages. This is a fascinating development, because people have been slow to accept advertising in mobile. In fact, mobile experts have debated for years whether text messages should be used for advertising at all, claiming that people see their mobile device as too personal and that advertising through text messaging would be intrusive. If cultural norms around mobile are…

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Pushing the privacy envelope

I really like the ideas behind the new “Google Now” service coming with Jellybean (the next Android OS). But Liz Gannes evaluation that the features will be “totally creepy and totally useful” is spot on. As we race towards presenting ever more relevant information in front of people, we are also flinging our personal privacy away with both hands. And it’s likely that none of us understand the full implications of…

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Capturing Contact Information

Our customers’ contact information has always been critical to us direct marketers, but we have never seen such growth in different types of contact data as has occurred in the last 20 years. In addition to email address capture efforts, we’re about to see the need to capture social handles and mobile numbers as well. This will create a challenge for us to gather resources and attention necessary to capture…

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