B2B Newsletters and Nurture Programs

I was asked recently: “Is an email newsletter part of a nurture program?” Usually we think of newsletters as useful devices to keep customers informed and engaged. And that is, in part, a goal of a nurture program. So a bit of confusion about how newsletters and nurture fit together is understandable.  In fact, newsletters should not be considered part of a nurture program, although they may co-exist with one.…

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