Should Permission Need to be Explicit?

Earlier this month, the topic of permission spurred heated debate on Inbox Insiders, an industry discussion group in which I participate. One group argued that explicit, up-front permission is the gold standard and that anything less – including eAppends – are unethical. The other group suggested that it should be fine to send an email to someone who has chosen to do business with you and hasn’t opted-out of communications.…

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