Personalization requires navigating between generic and creepy

Here’s a link to a great NYTimes article from June 23rd that discusses how retailers are implementing personalization to help increase sales without being creepy. It’s a nice articulation of the dangers of both sides. Over-personalize, and you can lose sales. Under-personalize, and you leave sales on the table. What I thought was missing from the article was any mention of the benefits of random offers in the midst of…

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