It’s not the end of fans yet

Victoria Ransom’s post on AdAge today paints a beautiful picture of how brands could speak with their most loyal customers. It’s one which I have also touted, and which is a compelling future for CRM. Unfortunately, it is far from reality. Two issues present themselves: First, privacy. It is possible – and even likely, based on today’s attitudes – that people will agree to give up some privacy in exchange…

Read More

Pushing the privacy envelope

I really like the ideas behind the new “Google Now” service coming with Jellybean (the next Android OS). But Liz Gannes evaluation that the features will be “totally creepy and totally useful” is spot on. As we race towards presenting ever more relevant information in front of people, we are also flinging our personal privacy away with both hands. And it’s likely that none of us understand the full implications of…

Read More

Four Things You Can Do Now About Privacy

The specter of privacy legislation looms over our industry (and others). For a while now, we have anticipated it with a sense of dread otherwise reserved for the four horsemen of the apocalypse, under the assumption that any regulation attempted by Congress will likely be more harmful than helpful. That may be inaccurate – industry groups are bringing together insights into customer behavior alongside the latest in data protection protocols…

Read More