Word of Mouth Drives Local Business

eMarketer published a short article today titled, “Word-of-Mouth Drives Local Consumers in Canada“. And it’s true – the graph is a nice visual but marketers have known about the power of social media for a long time, and it’s doubly true on a local level. (Need I mention it’s not limited to Canada?) The author suggested that since WOM drives local traffic, SMBs should invest in social media. And then…

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