Why Facebook Search Will Never Replace Google

Facebook has teamed with Microsoft to create Graph Search, and they’re betting it will replace Google as the number one search provider. The premise (nicely articulated by Dave Williams in a recent AdAge post) is that by including what you say you like on Facebook into a search algorithm, searches will be better targeted to your needs. Better results will then yield more interest, ultimately dethroning Google as king of…

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Word of Mouth Drives Local Business

eMarketer published a short article today titled, “Word-of-Mouth Drives Local Consumers in Canada“. And it’s true – the graph is a nice visual but marketers have known about the power of social media for a long time, and it’s doubly true on a local level. (Need I mention it’s not limited to Canada?) The author suggested that since WOM drives local traffic, SMBs should invest in social media. And then…

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Small businesses proving value of social

The real proof that social can drive tangible value is that small businesses are picking up on the channel in droves. The very modest infographic from Radius shows the usual hotbeds of business activity are also where businesses are flocking to the social sphere. http://mashable.com/2012/06/28/states-social-small-businesses-infographic/ While you might not agree with (or even understand) the methodology used, the point is valid: lots of small businesses are tapping into social. And…

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When “Share With Your Network” Makes Sense

Emails are getting cluttered. It’s not enough to have a headline, some copy, and an image or two anymore. These days we need preheaders, snippets, “view this email online” links, and all sorts of social sharing links as well. Some marketers are starting to question whether we need all of these links when most of them drive very few clicks. And first on the chopping block seems to be those…

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Integrating Social: More than Just Adding Content to Your Emails

For a very long time I hated social media. Brands flocked to gain followers and fans, but to what end? It felt like the early days of email, when companies put forth initiative after initiative to capture email addresses, without much thought to how they would use them. The key difference though, is that companies could always generate ROI from email addresses by sending out an email. It has never…

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B2B Emails, Meet Twitter

Most direct-to-consumer marketers haven’t quite figured out what to do with Twitter yet. Is it just a customer service channel? Or is it a place to dump offers? Are customers even listening? Score one for business-to-business (B2B) marketers. The channel fits in well with the kind of news distribution and networking that businesses already do. It’s a smart way for you to share articles and information, because it shows off…

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