It’s not the end of fans yet

Victoria Ransom’s post on AdAge today paints a beautiful picture of how brands could speak with their most loyal customers. It’s one which I have also touted, and which is a compelling future for CRM. Unfortunately, it is far from reality. Two issues present themselves: First, privacy. It is possible – and even likely, based on today’s attitudes – that people will agree to give up some privacy in exchange…

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