Coming explosion in mobile payments equals opportunities for marketers

According to eMarketer, people are going to whip out their phones instead of their wallets more and more over the next few years. With triple-digit-percent increases projected every year between now and 2016, this has the makings of a sea change in customer behavior. Here are three points to act on so you’ll be ready for the mobile explosion: People who pay with mobile will expect transactional communications to follow…

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Sign up for Text Messages from Pottery Barn Kids

Just when I had nearly given up on SMS marketing, here’s an invite from Pottery Barn Kids to join their program. It’s especially interesting because PBK targets the ever-popular and ever-busy mom demographic. Of course I signed up. I did it online just to see what extras they’d ask me to provide, and of course they asked for full name, email and zip as well. No surprise there – and…

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